A Euphemism is, according to the dictionary, “an inoffensive or indirect expression that is substituted for one that is considered offensive or too harsh“.
So, instead of saying things like “five British soldiers were strafed by machine-gun fire from an American helicopter until their bloody carcasses were nothing more than pulp“, we say “Five brave British soldiers were killed by friendly fire“. Oh, that’s OK then. It was “friendly fire“. Makes it sound nicer.
A Master of language, gifted with foresight, was George Orwell. We honour him to this day by speaking of “Orwellian” this-and-that – by which we mean the clever or devious or cynical use of language to cover up what’s really going on.
That was only part of Orwell’s point. The other part – his main thrust if you like – was that whoever owns the language owns the thoughts. If you remove every possible way of expressing displeasure from the language, then you remove displeasure from society since no-one can express it. There is no “bad“, there is only “double-plus-ungood“.
If you want a contemporary example of Orwellian language, in the sense that I just defined it, then look no further than the EU. Look at how what were once “Member Nations” have over the years become “Member States” and now – according to George Osborne – have become “Regions“. You never noticed it happening, and you never thought about it.
We have Labour MPs accusing the Government of using the wedding announcement of William and Kate to “bury bad news“, and we are somehow expected to forget the cynicism of Jo Moore on September 11 2001 when she coined the phrase.
Reports are being made that Gordon Brown was incandescent with rage at the announcement from the palace. These reports are saying that, for years, Gordon Brown’s regime was putting William under pressure to announce the wedding and that this was so that a lot of bad news could be buried in the ensuing hoo-hah as the wedding grabbed all of the front pages.
There’s another EU-phemism for you – “reports are being made“. In order to successfully defend against libel, I only need to point to these reports – whether they are true or not. It’s like the word “allegedly”. If I were to say:
“Gordon Brown tried to get Prince William to announce the wedding before the election“
then it would be potentially libellous since I don’t know if it is true or not. But if I were to say:
“Gordon brown allegedly tried to get Prince Willian to announce the wedding before the election“
then there is no libel, all I am reporting is that an allegation was made. Watch out for that word – “allegedly“.
Apprently, We, collectively, hate our politicans. We do not trust them, and we believe that they lie to us. We have only ourselves to blame, mainly by allowing them to get the upper hand in their use of language and weasel words. It is not their use of these words that is the problem, it is our blindness to the tricks that language can play that is the problem.
Open your eyes, and your ears. Spot words like “allegedly” and see them for what they are. Spot phrases like “it was reported that …”, and understand what it means.
Above all, notice when things get categorised differently. If we had spotted, all of us, the subtle change from being a “Member Nation” of the EEC to being a “Member State“, or a “Region“, of the European Union, then things might have worked out quite differently for us.
One final thought. Comments on this site are moderated to prevent spam but are not filtered on viewpoint. If you have a view, even if it is dissenting, then I will publish the comment. I am a huge believer in the words of Noam Chomsky:
“If we don’t believe in freedom of expression for people we despise, we don’t believe in it at all“
and that includes EU-pehemisms. Although I do reserve the right to call them out when I see them.